Most visited countries: 2024 tourism comparison

France leads this comparison of 2024 international tourist arrivals. But an arrival is not a unique person, and tourist counts are not always measured in the same way. This guide shows the available figures alongside the distinctions that affect their interpretation.

2024 arrivals · Reviewed 1 October 2026 · Sources & methodology

What the leading destinations show

France reports 100.0 million tourist arrivals, followed by Spain at 93.8 million and United States at 72.3 million. These are arrival events over a year. One person taking three trips can contribute three arrivals, while a resident taking domestic holidays is outside this international measure.

The top positions describe volume, not visitor satisfaction, spending or dependence on tourism. A destination receiving many short trips may record more arrivals than one hosting fewer visitors for longer stays. To compare the economic role of tourism, spending, nights and tourism’s contribution to output would each provide a different part of the picture.

International tourist arrivals

This table covers 48 countries with 2024 tourist observations in the selected OECD source. It is a ranking within that coverage, not a claim to include every destination in the world. Missing entries should not be interpreted as receiving fewer visitors than the last country shown.

48 countries. Scroll the table for all entries. Base rank follows the page’s main measure; sorting another column keeps that rank.

International tourist arrivals, 2024: countries covered by OECD Tourism Trends and Policies 2026.
Base rank
1France100,000,000Estimate
2Spain93,759,297Tourist arrivals; no accommodation-survey note
3United States72,296,865Tourist arrivals; no accommodation-survey note
4Turkey60,575,773Tourist arrivals; no accommodation-survey note
5Italy57,725,148Tourist arrivals; no accommodation-survey note
6Mexico45,038,754Tourist arrivals; no accommodation-survey note
7United Kingdom38,229,000Tourist arrivals; no accommodation-survey note
8Germany37,419,799Accommodation survey
9Thailand35,545,714Tourist arrivals; no accommodation-survey note
10Austria32,195,289Accommodation survey
11Saudi Arabia29,727,443Tourist arrivals; no accommodation-survey note
12Greece27,376,639Accommodation survey
13Netherlands21,277,000Accommodation survey
14Portugal20,486,340Accommodation survey
15Canada19,912,926Tourist arrivals; no accommodation-survey note
16Poland19,723,000Tourist arrivals; no accommodation-survey note
17Morocco17,411,949Tourist arrivals; no accommodation-survey note
18Croatia17,378,721Tourist arrivals; no accommodation-survey note
19Egypt15,723,790Tourist arrivals; no accommodation-survey note
20Hungary12,344,754Tourist arrivals; no accommodation-survey note
21Switzerland12,312,662Accommodation survey
22Czech Republic10,477,528Accommodation survey
23South Africa8,919,000Tourist arrivals; no accommodation-survey note
24Sweden8,684,886Accommodation survey
25Denmark8,528,144Tourist arrivals; no accommodation-survey note
26Brazil6,773,619Tourist arrivals; no accommodation-survey note
27Norway6,670,410Accommodation survey
28Belgium6,627,533Accommodation survey
29Argentina6,603,877Tourist arrivals; no accommodation-survey note
30Ireland6,591,600Break in series in 2023
31Chile5,239,233Tourist arrivals; no accommodation-survey note
32Slovenia5,053,536Accommodation survey
33Bulgaria3,770,036Tourist arrivals; no accommodation-survey note
34Malta3,563,618Tourist arrivals; no accommodation-survey note
35Peru3,256,693Tourist arrivals; no accommodation-survey note
36New Zealand3,175,839Tourist arrivals; no accommodation-survey note
37Costa Rica2,919,483Tourist arrivals; no accommodation-survey note
38Finland2,903,960Accommodation survey
39Estonia2,656,590Tourist arrivals; no accommodation-survey note
40Montenegro2,446,563Tourist arrivals; no accommodation-survey note
41Romania2,412,810Tourist arrivals; no accommodation-survey note
42Serbia2,384,735Tourist arrivals; no accommodation-survey note
43Lithuania2,383,300Tourist arrivals; no accommodation-survey note
44Iceland2,279,865Tourist arrivals; no accommodation-survey note
45Slovakia2,165,345Accommodation survey
46Latvia1,587,158Accommodation survey
47Luxembourg1,364,853Accommodation survey
48Israel961,300Tourist arrivals; no accommodation-survey note

15 entries are explicitly marked as accommodation surveys. Those observations measure activity through lodging establishments and may omit stays with relatives, unregistered accommodation or other categories outside the survey. They can also count a traveller more than once across establishments. Reading the measurement note is essential before interpreting a small difference in rank.

Broader visitor counts belong in a separate table

A tourist stays overnight; a same-day visitor does not. The following 5 countries report the broader visitor measure in this source. Placing their figures into the tourist ranking would reward a wider counting definition rather than establish a like-for-like difference in tourism.

5 countries. Scroll the table for all entries.

International visitors, including same-day visits; separate from the tourist-arrivals ranking.
Japan36,870,148
South Korea16,369,629
Indonesia13,886,678
Australia8,270,900
Colombia7,071,459

This distinction matters particularly when a destination has frequent cross-border day trips. Two countries could receive the same number of overnight tourists but different numbers of total visitors. Keeping the measures separate avoids presenting those two questions as one league table.

How to use arrivals without overreading them

Do more arrivals mean a destination is overcrowded?

Not necessarily. Annual national totals do not show seasonality or concentration within a few neighbourhoods, islands or landmarks. Crowding is experienced in a place at a time. A country with fewer annual arrivals may still have intense local pressure during its busiest weeks.

Do arrivals measure holidays only?

No. International tourism statistics can include qualifying trips for business, visiting friends and relatives and other personal purposes. The purpose of a visit and whether it includes an overnight stay are separate classifications. An arrivals table should not be described as a count of beach holidays or leisure travellers alone.

Can I infer tourism recovery from this table?

A one-year table cannot establish recovery or growth. That requires an earlier observation measured on the same basis. Changes in border procedures, survey coverage or definitions can also interrupt comparability. We keep this page focused on the documented 2024 cross-section rather than adding unsupported growth claims.

For trip planning, use this ranking to understand relative scale, then investigate the actual city or region, season, transport and accommodation. The most visited country is not automatically the most suitable destination for a particular journey.

Sources & methodology

We retain the source’s tourist/visitor classification and accommodation-survey notes. Rank is calculated only within the tourist group with a 2024 observation; no missing country is assigned zero. Arrival counts are not unique-person counts.

  1. OECD Tourism Trends and Policies 2026, Table 1.2

    2024 observations and source measurement notes. The report distinguishes tourist from visitor series and flags accommodation surveys.

  2. UN International Recommendations for Tourism Statistics

    Definitions of visitors, overnight tourists, same-day visitors and tourism trips.

Country lists follow our 196-profile directory convention: 193 UN members, Vatican City, Palestine and Taiwan. Dependent territories are identified separately. A missing observation never means zero.